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'We are a family unit here': Habib Diarra delights in positive vibes at Sunderland.

Formal or informal? It speaks volumes about the young Senegalese star that his delight at being promoted from the youth ranks at Strasbourg to the first team was tempered by worry over the two French words for “you.”

Would addressing new, established teammates by using “tu” be regarded as disrespectful? In the end, the promising talent played safe and selected the more formal “vous”. Cue widespread amusement from the older players who instructed him not to be so ridiculous; he was part of the group now.

“After I had the first call with the coach, I reflected and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ England's top flight was always a dream of mine and the coach presented me with a well-defined and appealing project.”

Roughly half a decade later, Diarra is sitting in an office at Sunderland’s Academy of Light detailing why he turned down offers from, among others, several top European clubs. His innate courtesy endures but it is apparent that the young Senegal international and uncertainty are practically unacquainted. Diarra carries himself with the self-assurance befitting a player who captained Strasbourg at the age of 20 and, only last month, returned from Morocco clutching an AFCON winners’ medal.

A Clear Project

With the groin injury that sidelined him for much of the opening months of the league campaign resolved, Diarra is on a mission to demonstrate precisely why he agreed to become Sunderland’s record £30m signing last summer. Analysts in France and Senegal questioned Diarra’s unfashionable choice but he knew all about Régis Le Bris’s standing as a talented youth coach.

“It came as no shock by the coach’s capabilities because I already knew what he’s able to achieve,” says Diarra. “Playing against his teams I understood he was very good, very strong tactically. He’s someone I know is helping my game progress. And although our first objective is reaching 40 points, European qualification is certainly a achievable goal this season.”

A Unified Environment

Externally, the chilly February wind and heavy downpour makes the region look as grim as it is often stereotyped. Inside, things are much more welcoming. The atmosphere is free of the type of tension notable at certain clubs where office workers are deliberately segregated from Premier League squads. Diarra describes the environment as “very organic” and praises Le Bris’s role in its formation.

“The coach always says to us that we have a familial bond here and we all fight for each other,” he says. “We’re all proud of each other.”

Freedom Within a Framework

If the structure, rigor and immense effort underpinning Sunderland’s defensive organization are a testament to the head coach’s meticulous eye for detail, Le Bris also likes his players to use their initiative. He offers his engine room players complete licence to be creative and swap roles.

“The coach sets his tactics out within a framework but we have freedom to play within it,” says Diarra, who prefers to be deployed as a all-action No 8. “During matches that is empowering. That autonomy is so important. Granit, our skipper, guides us a lot. He’s a really big player and a fantastic example.”

Path and Settlement

Diarra is using a French interpreter but his English has advanced to the point where he can grasp most questions. He is now concentrating on acquiring the language skills to also answer them, which would be his third language. He is proficient in Wolof, the language he spoke growing up in his hometown near Dakar.

His early maturity helped him combat the disappointment of needing groin surgery followed by four months out of action last autumn. “Getting hurt so soon after arriving here was disheartening, for sure,” he says. “But it was up to me to manage myself.”

Diarra is now looking forward to playing in this summer’s World Cup. Given Senegal have been drawn in the same group as France, a emotional matchup awaits the former Les Bleus under-21 midfielder. “I enjoyed representing for France but my heart spoke,” says Diarra. “I have no remorse. I was born in Senegal; it makes me proud to play for them.”

Similar emotions apply to Sunderland. “I’ve adapted very well,” he says. “I feel really comfortable here.”

About the author

Gary Lamb

A seasoned business consultant with over a decade of experience in helping startups scale and thrive in dynamic markets.

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